Our Five pillars of Change

We believe in long-term, humane solutions to the street dog crisis — and we know that no one organisation can do it alone. That’s why we work through five core pillars that support each other, and build a future where dogs and humans live safely and compassionately side by side.

  • EDUCATION

    We deliver and support education programmes that reach both adults and children — especially in schools and universities. By understanding dog behaviour, safety, and compassion, communities become part of the solution.

  • STERILISATION AND VACCINATION

    We support and help fund targeted ABC (Animal Birth Control) and anti-rabies programmes in partnership with on-the-ground organisations. This is the only scientifically backed solution to reducing street dog populations over time — culling simply doesn’t work.

  • ADOPTION

    We help promote and fund adoptions by creating awareness, assisting with shelter partnerships, and making adoption aspirational and achievable — especially in areas with high numbers of adoptable dogs.

  • RESCUE AND WELFARE

    We collaborate with local shelters and rescuers to assist in emergency cases, provide medical support, and improve shelter conditions. Every dog deserves a second chance.

  • POLICY AND ADVOCACY

    We’re working to connect the dots — bringing together shelters, advocates, and officials to push for consistent animal birth control implementation and legal protection for dogs across India.

How We Fund It

We’re creating a self-sustaining model — selling ethically sourced pet products, with 100% of profits going toward our mission. Every purchase funds action on the ground.